3 Reasons Why Social Media Gurus Cant Help You Find a Job

1. Brand You: during your job search, you will not have a company to stand behindâ€" all you’ll have is your name. This means the only way an employer will be able to learn more about you is through searching your name. The most common tools to do this are Google LinkedIn. Are you managing what information they will get when they type in your name?2. One versus Many: you only need one job, a company needs many customers. As soon as you get that job, your job seeking efforts will be over. Therefore, it isn’t important to “cast your net wide”. Rather, the job seeker must go deep, deeper than the competition, in order to answer the basic questions of “Will you fit into the culture of the target company” and “What kind of value will you add over a long period of time”. You can take the risk of customizing your online reputation to a single company. If it doesn’t work out there, then move on. But you can’t be all things to all potential employers.3. Time and Money: bu sinesses can afford to spend most of their time and money on advertising or online marketing. You can’t! You want your efforts to be as effective as possible in getting to the interview. The least amount of time in front of the computer for the most amount of interviews. Each LinkedIn connection, each email’s goal is to get you in front of an interviewer OFF-LINE. Make sure your communication strategy leads to this conclusion. If it doesn’t, then scrap it.